Yves Saint Laurent (YSL), now Saint Laurent Paris, dear reader, is one of the greatest names and designers in fashion.
Founded by a man named Yves Henri Donat Mathieu-Saint-Laurent in 1961, the luxury label is known for it’s high-quality pieces that range from the woman’s tuxedo to men’s and women’s ready-to-wear.
With a revenue of just over $1.2 billion, the French fashion house is a force to be reckoned with, as was the man (d. 2008), who was talented enough to become the head designer of Dior at the impressive age of 21.
The pieces are smart, stylish, and eternally sophisticated, making them beautiful additions to any woman’s closet.
The quality is unparalleled and the design reaches just the right balance of classic restraint and modern freedom with an overall effect of empowering the feminine.
“Today everyone is talking about gender. Yves decided to pass the power from the men’s shoulders to the women’s,” he revealed. “We never interfered with each other, I never went to his studio. I decided to respect the creation before the business.” – Pierre Bergé, Yves St. Laurent Business Partner
Saint Laurent hypnotized with his imaginative creations. An exacting sense of color, cut, exoticism and androgyny were his signatures, as was the infamously fragile constitution that led him to retreat from the fashion world altogether in his final years. Yet his influence remains strong—current designers such as Marc Jacobs, Miuccia Prada and Jean Paul Gaultier frequently reference Saint Laurent’s work in their own collections. Over the course of his 40-plus-year career, Saint Laurent regularly produced a legacy of instant classics (the trapeze dress, the safari jacket, the Mondrian shift and the eternally iconic le smoking) not to mention the concept of ready-to-wear, which he launched in 1966 with his Rive Gauche collection. Then there are those initials, three letters—YSL—that will forever be associated with the pinnacle of French chic.
“Fashions fade, style is eternal.” – Yves St. Laurent
“Over the years, I have learned that what is important in a dress is the woman who wears it.” – Yves St. Laurent
“We must never confuse elegance with snobbery.” – Yves St. Laurent
“Isn’t elegance forgetting what one is wearing?” – Yves St. Laurent