Many women, dear reader, are generic imitations rather than their own brand. This is the reason why so many have difficulty handling rejection emotionally, because they are unsure of themselves and who they are, and therefore will take rejection from someone else personally.
The woman who has made herself her own unique brand, however, and has the courage to stand by it, will not have to place so much importance into what another thinks of her – she will be more centered and sure of herself.
“It takes guts to be a brand. It takes guts to stand for what you believe in, even if it’s not popular. You can’t be all things to all people if you want to be a brand.”
Women who have not yet developed themselves into a brand are the ones who are out trying too hard to fit into what others deem as cool, what a man wants in a relationship, and are slaves to outside opinion.
Not everyone likes Coca-Cola. In fact, some despise everything it stands for. However, because Coca-Cola developed itself into a centralized brand with clear distinctions that make it unmistakably what it is, virtually everyone knows what it is and is not, and it is the reason why it is currently a successful multi-billion dollar company.
Coca-cola isn’t concerned over the fact that some dislike and won’t buy their product. That rejection has no power over them and it isn’t taken personally because it is simply a fundamental truth that brands are not designed for universal consumption in the way that something generic is.
Companies, people, and especially women simply cannot be all things to all people and should never try to be!
Many bad relationships, dear reader, are the result of a woman not understanding her brand and standing by it. Kris Humphries disliked Kim Kardashian’s materialism, extravagance, obsession with makeup, and other qualities that were simply part of who she was as a woman and as a brand. Not understanding that those qualities were part of her brand and that whoever was going to be her life-partner needed to accept them rather than continuously neg them, she didn’t stand up for those aspects of herself and as a result ended up in an extremely unhappy, destructive, and unhealthy marriage. This wasn’t some fundamental failing on either of their parts, it was simply a case of a die-hard health nut being forced to partner with McDonalds.
The woman who can turn herself into a brand is the woman who is above the emotional sting of taking rejection, in any form, personally. Kim didn’t need to sit and beat herself up over the fact that she wasn’t everything Humphries wanted, she went out and found Kanye! The woman who develops her unique brand and fully embraces it rejects those who reject her. She doesn’t have to try so hard to be something she’s not, but instead she’s at ease and relaxed. She has more control over who she is and what she does, and she is firmly in the driver’s seat of her own life and relationships.